(Apologies today for two postings; this monologue here, and then a poem in an hour’s time. I normally like to do only one posting a day, but I’m “slightly” neurotic about not messing up my story numbering system and wanted to get the poem out of my head… anyway… thanks for your patience!)
You can’t pamper to everyone’s needs. You can’t pussyfoot around. You’ve got to be bloody-minded and go for it. Remember, if you want to make money, you’re number one.
Let me illustrate this with a story. There was this guy I knew called Dale. He was a plumber. He came to me and said, “Look Lincoln,” he said, “I’ve got this little old lady who’s not getting any hot water in the house. Probably she has accidentally flicked a switch off or something. She asked if I could come and look at it, but she said she couldn’t pay until next week when the pension comes in. What should I do?”
I said to him, to this guy Dale, you tell her to jump in the lake. It’s a dog eat dog world out there and if she can’t cough up then she can’t get the job done.
Later my mate, Dale, he said he did just that and she went for a week without hot water. And when the pension came in he contacted the lady to ask if she still needed the job getting done. She said it was getting urgent so he went round to her place two days later and charged her double for hounding him. Of course he didn’t say the hounding bit; he said he was charging double because the job was urgent. Also, it was just the switch turned off but he wasn’t going to tell her that. So he fiddled around for a while with some tools.
That’s the way to go about things if you want to earn a living – in fact more than a living – that’s the way to go about things if you want to live reasonably comfortably.
My motto for my business is KINDNESS LIVES HERE. People love it.
Yeah. Well. I was sitting unobtrusively in the corner of this pub having a think and having a quiet drink and smoking a cigarette which I had just taken up again after eleven years off them. And this guy comes up to me and says, hey, have you ever thought of doing something useful with your life?
And I say, yeah, like what?
And he says, I dunno. Get married and have kids and do something useful, instead of smoking and drinking on your own in a corner.
And I say I’ve got a wife and kids already.
And he says, well how come they’re not here or at least your wife? She might enjoy a night out.
So I stood up and socked him the biggest punch on his jaw I could muster. He fell down and I kicked him in the crotch and left.
Some people don’t know how to mind their fucking business.
It’s a fact of life: most people can tell the genuine from the false. People know when the waitress is genuinely interested or just trying to be nice because “that’s what she’s paid to do”.
Good service, kindness, compassionate benevolence, helpfulness – these are qualities that will bring customers back again and again. People are quick to condemn, and quick to praise. Word gets around. Self-interest and greed bring about the death of a business.
So how can we help? Let us show you how you can use these positive qualities in your business to attract more custom and make a greater profit. Teaching businesses how to make more money is our business.